SBN Conference 2025

Join smartShift at the SBN Conference 2025.

Our team will be on-site and ready to connect with you to discuss the opportunities and risks of SAP Clean Core and how smartShift's AI-supported Intelligent Automation® can help you reach your goal much faster and with less risk.

S/4HANA and Beyond - Salling Groups Successful Transformation to S/4HANA and Next Steps on Clean Core

Salling Group is Denmark’s largest retail company, serving over 15 million customers weekly across Denmark, Germany, Poland, Estonia, Latvia, and Lithuania. With a portfolio that includes grocery stores, webshops, department stores, cafés, restaurants, and a national meal box supplier, Salling Group plays an essential role in the daily lives of millions.
On the Pentecost weekend this year, Salling Group successfully completed their near-zero-downtime transformation to S/4HANA. To keep internal teams focused on business continuity—and avoid disruption—Salling Group brought in smartShift to lead the custom code remediation workstream.
In this session you will learn more about Salling Group's S/4HANA transformation, project background, approach and results and how custom code automation played a vital role to deliver speed, stability, and quality at scale.

You will also learn how Salling Group and smartShift plan next steps to further improve the Brownfield S/4HANA system towards a cleaner SAP Core.

Track: KeyNote & Management
Wednesday 12:00 - 12:40
Room: Tjuvholmen

Speakers:

Steen Kronborg
Chief Enterprise Architect and program lead of online grocery initiative
Salling Group

Arndt Hoffmann
Chief Customer Officer
SmartShift Technologies GmbH